How to invest in Bali real estate?

Investing in Bali attracts more and more international investors today. The Indonesian island benefits from a very dynamic tourism market, strong rental demand and a fast-growing real estate market.

Many investors today want to understand how to invest in Bali and what steps are needed to carry out a secure real estate project on the island. Between the local legal framework, the choice of land, the villa design and the rental management, several elements must be mastered to succeed.

In this guide, we detail the different steps to invest in Bali real estate, from the legal structuring of the project to the construction and rental of a villa. The goal is to give you a clear view of how the Balinese real estate market works and the best practices to develop a solid and profitable investment.

To succeed in a real estate investment in Bali, it is important to follow several key steps:

Set up the right legal structure
Find and secure a plot of land
Design the villa architecture
Build the villa
Furnish and equip the property
Put the villa for rent
comment investir bali villa

Buy or build a villa: two ways to invest in Bali

When an investor wants to enter the Balinese real estate market, two main approaches exist: buying an already built villa or developing your own real estate project by building a villa on a plot of land.

These two strategies meet different objectives depending on budget, investment horizon and the desired level of involvement in the project.

Buying an existing villa

Buying an already built villa lets you start renting quickly, since the property is already finished.

This approach can be interesting for investors who want to generate rental income immediately and avoid the construction phase.

However, several elements must be checked:

the remaining lease duration

the real construction quality

the works that may be needed

Many villas available on the secondary market were built years ago, with materials or construction standards less demanding than today.

Build your own villa

Many investors today choose to build their own villa in Bali in order to develop a project fully optimised for tourist rental.

Building lets you in particular:

choose the location of the land

design a custom villa

start with a full leasehold duration

optimise the villa for short-term rental

improve the villa yield

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Step 1 — Legally structure your investment in Bali

Even before talking about land or construction, the first step to invest in Bali consists in understanding the legal framework that applies to foreigners.

Unlike France, where it is common to buy real estate in your own name, most foreign investors go through an Indonesian company called PT PMA.

This structure lets you in particular:

Lease or acquire land as part of a real estate project

Hold and operate a villa in Bali

Legally collect rental income

And in some cases apply for an investor visa called KITAS

On the tax side, the difference is also significant.

With a PT PMA, taxation is 0.5% on revenue during the first three years.

In contrast, in your own name, rental income can be taxed between 15% and 25% depending on the income level.

The legal structure also matters when reselling the property.

Capital gains tax is generally around 10% via a PT PMA, vs around 20% in your own name.

Another essential point: how you hold the land.

In Bali, most real estate projects for foreigners are done as leasehold. It is the right to use the land for a defined period, often 20 to 30 years, with renewal options provided contractually.

Even if this system can seem unusual for a European investor, it perfectly matches the reality of the local real estate market.

👉If you want to see how Balimmo structures this part for its clients, you can check our page on the legal management of a Bali project.

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Step 2 — Find and secure the right land

Once the legal framework is in place, the second step to invest in Bali real estate consists in finding land suited to your project.

The choice of area is a decisive factor. In Bali, some areas are particularly touristy and adapted to short-term rental, while others are more residential and sought after for life projects.

For example, areas like Canggu or Pererenan attract many travellers and digital nomads. They are therefore often preferred for rental investments.

Other neighbourhoods like Umalas or Seseh offer a calmer and more residential environment.

Once the area is chosen, several criteria must be analysed before signing:

Access to the land

The immediate environment

Potential nuisances

Nearby amenities

Future projects around the land

Before any signing, it is essential to carry out a due diligence, i.e. a legal and technical verification of the land.

This verification lets you in particular check:

The title deed

The absence of disputes

The zoning allowing construction

Legal access

The actual surface of the land

The soil quality for the foundations

These checks are usually carried out by a local notary and a lawyer specialised in Indonesian law.

👉To see how Balimmo selects and secures land for its clients, check our page dedicated to land sourcing in Bali.

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Step 3 — Design the villa architecture

Once the land is secured, the third step consists in designing the villa.

Work begins with the architectural design of the villa. The architect generally produces several proposals as 2D plans, then models the villa in 3D to validate volumes, circulation and the general atmosphere.

The goal is not just to create a beautiful villa.

It is also about designing a property:

Pleasant to live in

Easy to rent

Suited to Bali’s tropical climate

Good design also lets you optimise rental yield by creating an attractive product on platforms like Airbnb or Booking.

You can for example check our villa catalogue to see different project types, plans and architectural inspirations.

👉To see how the design of a real estate project unfolds with Balimmo, you can check our page on architecture.

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Step 4 — Build the villa

Once the plans are validated, the construction of the villa can begin.

The construction of a villa in Bali generally follows several steps:

Site preparationFoundationsWalls and structureRoofingElectrical and plumbingFinishesPool and outdoor landscaping

Depending on the project size, average lead times are generally:

12 months

for a 2-bedroom villa

13 months

for a 3-bedroom villa

14 months

for a 4-bedroom villa

When investing remotely from abroad, site monitoring is essential to guarantee quality and meet deadlines.

👉To see how Balimmo concretely runs the construction of a villa, check our page dedicated to villa construction in Bali.

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Step 5 — Furnish the villa intelligently

Once construction is finished, the villa must be furnished and equipped.

This step is essential if your goal is short-term rental in Bali, because the interior photos are what makes travellers want to book.

Good furnishing must be:

Photogenic for platforms like Airbnb

Comfortable for travellers

Durable in a tropical climate

Coherent with the villa architecture

A well-thought-out interior lets the villa stand out on platforms and get better reviews, which directly improves rental yield.

👉To see how Balimmo furnishes and equips a villa in Bali, check our page dedicated to furnishing.

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Step 6 — Put the villa for rent and manage it

Once construction is finished, the villa must be put for rent.

In Bali, rentals are mainly done via platforms such as:

Airbnb

B.

Booking

Agoda

Before welcoming the first travellers, several elements must be set up:

A professional photo shoot

An optimised listing

A pricing strategy adapted to the seasons

A cleaning and maintenance system

Then, daily management notably includes:

Responding to booking requests

Organising check-in and check-out

Managing cleaning and maintenance

Tracking rental income

A professional rental management lets you optimise the villa’s occupancy and turn this investment into regular income.

👉See how Balimmo manages the rental and operation of villas for its clients on our page dedicated to rental management.

Frequently asked questions about investing in Bali

Yes, it is possible to invest in Bali as a foreigner, provided you use a suitable legal structure. In most projects, investors go through an Indonesian company called PT PMA, which lets you legally structure a real estate project, hold and operate a villa and collect rental income.

This structure also lets you, depending on your profile, apply for an investor visa (KITAS) and operate a real estate investment in Bali within a secure framework.

The budget depends on several factors: the villa size, the area, the finish level or the price of the land.

In many projects, you usually need to plan from around €200,000 to develop a villa in Bali including land, construction and furnishing.

For a detailed budget analysis, you can check our complete guide on the price of building a villa in Bali.

And for investors with a smaller budget, there are also shared investment solutions that give access to the Balinese real estate market with a lower entry ticket.

Yes, many investors carry out their Bali real estate project without living on site. With structured support, it is entirely possible to develop a villa from abroad.

At Balimmo, we support our clients at every step of the project, even remotely. During construction, you receive a weekly follow-up with photos and videos of the progress of your villa, so you can monitor the site transparently.

Once the villa is finished, we can also handle rental management, in order to generate income while sparing you the operational constraints on site.

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